Small business digital marketing is not advertising anymore.
It used to be purchasing ads when the internet marketing exploded. Now the difference between ‘advertising’ and ‘marketing’ has become very clear.
Advertising is something you do that’s very passive. Yes, you’ll use specific language in any advertising space. Then you try to entice people to click and buy, but once you’ve put the ad in place, it’s there and it’s not going to change.
Even pay-per-click advertising falls into this more passive category!
But with many of the techniques of digital marketing, the things you do are far from passive.
If you do SEO to your website, that might seem passive because once you do it, it’s done. But that’s not true.
As you add new pages to your website, you do more tweaking and changing. You’ll use new keywords and different types of keywords in different areas.
Sure, if you use banner ads you’ll change them from time to time, right? But it’s still much more static that almost any other type of marketing you can do.
And unless you have a huge advertising budget, those static ads aren’t going to get you many sales. It’s the dynamic methods of small business internet marketing tactics that are going to keep your visitors coming back.
And when they keep coming back, they’re once again faced with the things you offer and sell. It can take a person 6 or 7 times seeing an offer before they’re interested to buy. So the more you get them at your website, the more likely it is you’ll make a paying customer out of them.
The most efficient small business digital marketing tactic is, an opt-in mailing list. It’s guaranteed to let you make regular contact with your target market.
You can offer some information for free. You can also give a discount or an ongoing thing like, a 5-day course to get people to sign up for the mailing list. Once they’ve done that, you have their permission to send emails. And that will contain links and sales language designed to get them to go to your website and buy.
You won’t want to start sending ads every day without any specific reason or strategy. Come up with something that the people who found your website were looking for.
Give them something of value and they’ll give you permission to contact them. Once you have that permission, include emails. These emails contain ads along another content as a reminder. The reminder is, ‘what a valuable resource your website is.’