Facebook Ad Dimensions 2022

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Here is a list of updated Facebook Ad dimensions for 2022.

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Setting up your page

Profile Photo

This photo displays within a circular frame at the top of your Page and represents your Page across Facebook when you comment or post.

• File Format: .JPG or .PNG
• Minimum Resolution: 180 x 180px
• Displays At: 170 x 170px on desktop
• Displays At: 128 x 128px on smartphones
• Displays At: 36 x 36px on most feature phones
• Photo Thumbnail: Will appear throughout Facebook at 32 x 32px

Cover Photo or Video

This photo or video only displays at the top of your Page, above your profile photo.

• File Format: .JPG or .PNG
• Minimum Resolution: 400 x 150px
• Displays At: 820 x 312px on desktop
• Displays At: 640 x 360px on smartphones
• Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 KB

Feed

Link Ads

These ads feature a single photo asset and link to a website URL.

• File Format: .JPG or .PNG
• Recommended Ratio: 1.91:1 to 1:1
• Headline: 40 characters
• Description: 30 characters

Video Ads

These ads feature a single video asset. The following specs also apply to organic video posts.

• Recommended File Formats: .MP4, .MOV, or .GIF
• Recommended Resolution: Highest available
• Minimum Resolution: 1080 x 1080px
• Video: 16:9 to 9:16, but might be masked to 4:5
• Video Aspect Ratios:
• Landscape, Full Screen: 16:9
• Portrait, Full Screen: 9:16 (Mobile renders the aspect ratio to 2:3.)
• Square: 1:1
• Vertical: 4:5
• Full Portrait, Vertical: 9:16
• Maximum Video File Size: 4GB
• Minimum Video Length: 1 second
• Maximum Video Length: 240 minutes
• Text: (The following specifications do not apply to organic posts.)
• Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)
• Headline: 40 characters
• Description: 30 characters
• Video Captions: Optional, but recommended
• Video Sound: Optional, but recommended

Carousel Ads

These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.

• Recommended Aspect Ratio: 1:1
• Number of Frames: 2-10 
• Primary Text: 125 characters
• Headline: 40 characters
• Description: 20 characters
• Website URL: Required
• Carousel Images:
• File Format: .JPG or .PNG
• Minimum Resolution: 1080 x 1080px
• Maximum File Size: 30MB
• Carousel Videos:
• Recommended File Format: .MP4, .MOV, or .GIF
• Other File Formats: Read about them here.
• Maximum File Size: 4GB
• Video Length: 1 second to 240 minutes

Collection Ads

These ads are mobile-only and feature a primary image or video with four smaller accompanying images below in a grid-like layout.

• Minimum Resolution: 1080 x 1080px
• Aspect Ratio: 1:1
• Primary Text: 125 characters
• Headline: 40 characters
• Website URL: Required
• Collection Images:
• File Format: .JPG or .PNG
• Maximum File Size: 30MB
• Collection Videos:
• File Format: .MP4, .MOV, or .GIF
• Maximum File Size: 4MB

Slideshow Ads

These ads allow you to create a video natively on Facebook by combining your image and video assets with text and sound.

• Aspect Ratio: 16:9, 1:1, or 4:5
• Music File Format: .WAV, .MP3, .M4A, .FLAC, or .OGG
• Slideshow Images:
• Minimum Resolution: 1280 x 720px
• Number of Images: 3-10 
• Maximum Slide Length: 15 seconds
• Slideshow Videos:
• File Format: .MP4 or .MOV
• Recommended Resolution: Highest resolution available that meets file size and ratio limits.

Lead Generation Ads

These ads combine an image or video with an Instant Form that pre-populates users’ information, allowing you to gain more targeted leads.

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters
• Lead Generation Images:
• File Format: .JPG or .PNG
• Recommended Resolution: 1080 x 1080px
• Aspect Ratio: 1:1
• Lead Generation Videos:
• File Format: .MP4 or .MOV, H.264 encoded
• Aspect Ratio: 4:5
• Recommended Video Length: Up to 15 seconds
• Maximum Video Length: 240 minutes

Event Response Ads

These ads can connect directly with an existing Facebook event on your Page and allow users to mark themselves as “Interested” in an event.

• Resolution: 1920 x 1080px
• Image or Video Aspect Ratio: 9:16 to 16:9

Stories

Image Ads

These ads feature a full-screen, vertical image that appears between organic Facebook Stories. The following specs also apply to organic image Stories.

• File Format: .JPG or .PNG
• Recommended Resolution: Highest resolution available
• Minimum Resolution: 1080 x 1080px
• Aspect Ratio: 9:16 to 1.91:1
• Aspect Ratio Tolerance: 0.01
• Maximum File Size: 30MB
• Minimum Width: 500px
• Length: Visible for 5 seconds or until user swipes out of the story.
• Primary Text Recommendation: 125 characters
• Headline: 40 characters

Video Ads

These ads feature a full-screen, vertical video that appears between organic Facebook Stories. The following specs also apply to organic video Stories.

• File Format: .MP4, .MOV, .GIF, or H.264 encoded
• Recommended Resolution: Highest resolution available
• Minimum Resolution: 1080 x 1080px
• Video Aspect Ratios: 1.91:1 to 9:16
• Maximum File Size: 4GB
• Minimum Video Width: 500px
• Video Length:
• Video Duration: 1 second to 2 minutes
• Video ads that are 15 seconds or less will play for the full duration of the video or until the user swipes out.
• Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Keep Watching” to see the remainder of the video.
• Video Captions: Optional, but recommended
• Video Sound: Optional, but recommended

Carousel Ads

These ads feature at least 3 full-screen, vertical images that appear sequentially between organic Facebook Stories. Video is currently not supported for Carousel Ad Stories.

• Recommended Resolution: Highest available
• Minimum Resolution: 1080 x 1080px
• Aspect Ratio: 1.91:1 to 1:1 are supported, but may be masked to 1:1
• Maximum Image File Size: 30MB
• Cards:
• Facebook Stories will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Expand Story” to see the remaining carousel cards.
• By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.
• Minimum Number of Cards: 3 (Up to 10 are allowed, but only 3 will be displayed.)

Thank you.