১০০% গ্যারান্টেড ইনকাম প্যাকেজঃ ইনকাম না হলে - রিফান্ড ইনস্ট্যান্টলি
চ্যালেঞ্জ নিতে চাই

Facebook Ad Dimensions 2022

32 Comments / Marketing and Advertising, Social Media / By

Are you tired of searching for the latest ad dimensions for Facebook?

Here is a list of updated Facebook Ad dimensions for 2022.

Bookmark this guide and save time. Don’t forget to share.

Setting up your page

Profile Photo

This photo displays within a circular frame at the top of your Page and represents your Page across Facebook when you comment or post.

  • File Format: .JPG or .PNG
  • Minimum Resolution: 180 x 180px
  • Displays At: 170 x 170px on desktop
  • Displays At: 128 x 128px on smartphones
  • Displays At: 36 x 36px on most feature phones
  • Photo Thumbnail: Will appear throughout Facebook at 32 x 32px

Cover Photo or Video

This photo or video only displays at the top of your Page, above your profile photo.

  • File Format: .JPG or .PNG
  • Minimum Resolution: 400 x 150px
  • Displays At: 820 x 312px on desktop
  • Displays At: 640 x 360px on smartphones
  • Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 KB

Feed

Link Ads

These ads feature a single photo asset and link to a website URL.

  • File Format: .JPG or .PNG
  • Recommended Ratio: 1.91:1 to 1:1
  • Headline: 40 characters
  • Description: 30 characters

Video Ads

These ads feature a single video asset. The following specs also apply to organic video posts.

  • Recommended File Formats: .MP4, .MOV, or .GIF
  • Recommended Resolution: Highest available
  • Minimum Resolution: 1080 x 1080px
  • Video: 16:9 to 9:16, but might be masked to 4:5
  • Video Aspect Ratios:
  • Landscape, Full Screen: 16:9
  • Portrait, Full Screen: 9:16 (Mobile renders the aspect ratio to 2:3.)
  • Square: 1:1
  • Vertical: 4:5
  • Full Portrait, Vertical: 9:16
  • Maximum Video File Size: 4GB
  • Minimum Video Length: 1 second
  • Maximum Video Length: 240 minutes
  • Text: (The following specifications do not apply to organic posts.)
  • Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)
  • Headline: 40 characters
  • Description: 30 characters
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Carousel Ads

These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.

  • Recommended Aspect Ratio: 1:1
  • Number of Frames: 2-10 
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Website URL: Required
  • Carousel Images:
  • File Format: .JPG or .PNG
  • Minimum Resolution: 1080 x 1080px
  • Maximum File Size: 30MB
  • Carousel Videos:
  • Recommended File Format: .MP4, .MOV, or .GIF
  • Other File Formats: Read about them here.
  • Maximum File Size: 4GB
  • Video Length: 1 second to 240 minutes

Collection Ads

These ads are mobile-only and feature a primary image or video with four smaller accompanying images below in a grid-like layout.

  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 1:1
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Website URL: Required
  • Collection Images:
  • File Format: .JPG or .PNG
  • Maximum File Size: 30MB
  • Collection Videos:
  • File Format: .MP4, .MOV, or .GIF
  • Maximum File Size: 4MB

Slideshow Ads

These ads allow you to create a video natively on Facebook by combining your image and video assets with text and sound.

  • Aspect Ratio: 16:9, 1:1, or 4:5
  • Music File Format: .WAV, .MP3, .M4A, .FLAC, or .OGG
  • Slideshow Images:
  • Minimum Resolution: 1280 x 720px
  • Number of Images: 3-10 
  • Maximum Slide Length: 15 seconds
  • Slideshow Videos:
  • File Format: .MP4 or .MOV
  • Recommended Resolution: Highest resolution available that meets file size and ratio limits.

Lead Generation Ads

These ads combine an image or video with an Instant Form that pre-populates users’ information, allowing you to gain more targeted leads.

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters
  • Lead Generation Images:
  • File Format: .JPG or .PNG
  • Recommended Resolution: 1080 x 1080px
  • Aspect Ratio: 1:1
  • Lead Generation Videos:
  • File Format: .MP4 or .MOV, H.264 encoded
  • Aspect Ratio: 4:5
  • Recommended Video Length: Up to 15 seconds
  • Maximum Video Length: 240 minutes

Event Response Ads

These ads can connect directly with an existing Facebook event on your Page and allow users to mark themselves as “Interested” in an event.

  • Resolution: 1920 x 1080px
  • Image or Video Aspect Ratio: 9:16 to 16:9

Stories

Image Ads

These ads feature a full-screen, vertical image that appears between organic Facebook Stories. The following specs also apply to organic image Stories.

  • File Format: .JPG or .PNG
  • Recommended Resolution: Highest resolution available
  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 9:16 to 1.91:1
  • Aspect Ratio Tolerance: 0.01
  • Maximum File Size: 30MB
  • Minimum Width: 500px
  • Length: Visible for 5 seconds or until user swipes out of the story.
  • Primary Text Recommendation: 125 characters
  • Headline: 40 characters

Video Ads

These ads feature a full-screen, vertical video that appears between organic Facebook Stories. The following specs also apply to organic video Stories.

  • File Format: .MP4, .MOV, .GIF, or H.264 encoded
  • Recommended Resolution: Highest resolution available
  • Minimum Resolution: 1080 x 1080px
  • Video Aspect Ratios: 1.91:1 to 9:16
  • Maximum File Size: 4GB
  • Minimum Video Width: 500px
  • Video Length:
  • Video Duration: 1 second to 2 minutes
  • Video ads that are 15 seconds or less will play for the full duration of the video or until the user swipes out.
  • Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Keep Watching” to see the remainder of the video.
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Carousel Ads

These ads feature at least 3 full-screen, vertical images that appear sequentially between organic Facebook Stories. Video is currently not supported for Carousel Ad Stories.

  • Recommended Resolution: Highest available
  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 1.91:1 to 1:1 are supported, but may be masked to 1:1
  • Maximum Image File Size: 30MB
  • Cards:
  • Facebook Stories will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Expand Story” to see the remaining carousel cards.
  • By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.
  • Minimum Number of Cards: 3 (Up to 10 are allowed, but only 3 will be displayed.)

Thank you.

Related Articles

32 thoughts on “Facebook Ad Dimensions 2022”

  3. 소액결제현금화

    I know this if off topic but I’m looking into starting my
    own blog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very internet savvy so I’m not 100% positive.
    Any suggestions or advice would be greatly appreciated.
    Many thanks

    Reply
  7. 먹튀인증업체

    I’m impressed, I must say. Seldom do I come across a blog that’s both educative and amusing, and without a doubt, you’ve hit the
    nail on the head. The problem is something too few people are speaking intelligently about.
    I’m very happy I found this during my search for something regarding this.

    Also visit my homepage https://mt-plann.com

    Reply
  8. Robin

    Thanks for ones marvelous posting! I definitely enjoyed reading it, you can be a great author.I will make certain to bookmark your blog and
    may come back from now on. I want to encourage that you continue your great writing, have
    a nice afternoon!

    Also visit my homepage alaskaalpineoutfitters.com

    Reply
  9. দ্বৈত পছন্দ

    Take your trading skills to the next level and start earning up
    to $5000 a day. The more you make, the more we both gain.

    Reply
  14. 소액결제현금화

    Greetings from California! I’m bored to death at work so I decided to browse your site on my iphone during lunch break.
    I really like the information you provide here and can’t wait to take a look when I get home.
    I’m amazed at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, awesome blog!

    Reply
  17. 토토사이트

    Admiring the commitment you put into your blog and detailed information you present.
    It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material.
    Excellent read! I’ve saved your site and I’m adding your
    RSS feeds to my Google account.

    Reply
  18. 토토사이트

    This design is wicked! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my
    own blog (well, almost…HaHa!) Great job. I
    really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

    Check out my blog; 토토사이트

    Reply
  23. Jolenes

    This design is incredible! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it.

    Too cool!

    Reply

  24. Pingback: How to Create a Winning Content Strategy for Facebook

  26. Trina

    I enjoy what you guys are up too. This type of clever work and coverage!
    Keep up the amazing works guys I’ve incorporated you guys to my own blogroll.

    Reply

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top