Are you tired of searching for the latest ad dimensions for Facebook?
Here is a list of updated Facebook Ad dimensions for 2022.
Bookmark this guide and save time. Don’t forget to share.
Setting up your page
Profile Photo
This photo displays within a circular frame at the top of your Page and represents your Page across Facebook when you comment or post.
- File Format: .JPG or .PNG
- Minimum Resolution: 180 x 180px
- Displays At: 170 x 170px on desktop
- Displays At: 128 x 128px on smartphones
- Displays At: 36 x 36px on most feature phones
- Photo Thumbnail: Will appear throughout Facebook at 32 x 32px
Cover Photo or Video
This photo or video only displays at the top of your Page, above your profile photo.
- File Format: .JPG or .PNG
- Minimum Resolution: 400 x 150px
- Displays At: 820 x 312px on desktop
- Displays At: 640 x 360px on smartphones
- Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 KB
Feed
Link Ads
These ads feature a single photo asset and link to a website URL.
- File Format: .JPG or .PNG
- Recommended Ratio: 1.91:1 to 1:1
- Headline: 40 characters
- Description: 30 characters
Video Ads
These ads feature a single video asset. The following specs also apply to organic video posts.
- Recommended File Formats: .MP4, .MOV, or .GIF
- Recommended Resolution: Highest available
- Minimum Resolution: 1080 x 1080px
- Video: 16:9 to 9:16, but might be masked to 4:5
- Video Aspect Ratios:
- Landscape, Full Screen: 16:9
- Portrait, Full Screen: 9:16 (Mobile renders the aspect ratio to 2:3.)
- Square: 1:1
- Vertical: 4:5
- Full Portrait, Vertical: 9:16
- Maximum Video File Size: 4GB
- Minimum Video Length: 1 second
- Maximum Video Length: 240 minutes
- Text: (The following specifications do not apply to organic posts.)
- Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)
- Headline: 40 characters
- Description: 30 characters
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Carousel Ads
These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.
- Recommended Aspect Ratio: 1:1
- Number of Frames: 2-10
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 20 characters
- Website URL: Required
- Carousel Images:
- File Format: .JPG or .PNG
- Minimum Resolution: 1080 x 1080px
- Maximum File Size: 30MB
- Carousel Videos:
- Recommended File Format: .MP4, .MOV, or .GIF
- Other File Formats: Read about them here.
- Maximum File Size: 4GB
- Video Length: 1 second to 240 minutes
Collection Ads
These ads are mobile-only and feature a primary image or video with four smaller accompanying images below in a grid-like layout.
- Minimum Resolution: 1080 x 1080px
- Aspect Ratio: 1:1
- Primary Text: 125 characters
- Headline: 40 characters
- Website URL: Required
- Collection Images:
- File Format: .JPG or .PNG
- Maximum File Size: 30MB
- Collection Videos:
- File Format: .MP4, .MOV, or .GIF
- Maximum File Size: 4MB
Slideshow Ads
These ads allow you to create a video natively on Facebook by combining your image and video assets with text and sound.
- Aspect Ratio: 16:9, 1:1, or 4:5
- Music File Format: .WAV, .MP3, .M4A, .FLAC, or .OGG
- Slideshow Images:
- Minimum Resolution: 1280 x 720px
- Number of Images: 3-10
- Maximum Slide Length: 15 seconds
- Slideshow Videos:
- File Format: .MP4 or .MOV
- Recommended Resolution: Highest resolution available that meets file size and ratio limits.
Lead Generation Ads
These ads combine an image or video with an Instant Form that pre-populates users’ information, allowing you to gain more targeted leads.
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
- Lead Generation Images:
- File Format: .JPG or .PNG
- Recommended Resolution: 1080 x 1080px
- Aspect Ratio: 1:1
- Lead Generation Videos:
- File Format: .MP4 or .MOV, H.264 encoded
- Aspect Ratio: 4:5
- Recommended Video Length: Up to 15 seconds
- Maximum Video Length: 240 minutes
Event Response Ads
These ads can connect directly with an existing Facebook event on your Page and allow users to mark themselves as “Interested” in an event.
- Resolution: 1920 x 1080px
- Image or Video Aspect Ratio: 9:16 to 16:9
Stories
Image Ads
These ads feature a full-screen, vertical image that appears between organic Facebook Stories. The following specs also apply to organic image Stories.
- File Format: .JPG or .PNG
- Recommended Resolution: Highest resolution available
- Minimum Resolution: 1080 x 1080px
- Aspect Ratio: 9:16 to 1.91:1
- Aspect Ratio Tolerance: 0.01
- Maximum File Size: 30MB
- Minimum Width: 500px
- Length: Visible for 5 seconds or until user swipes out of the story.
- Primary Text Recommendation: 125 characters
- Headline: 40 characters
Video Ads
These ads feature a full-screen, vertical video that appears between organic Facebook Stories. The following specs also apply to organic video Stories.
- File Format: .MP4, .MOV, .GIF, or H.264 encoded
- Recommended Resolution: Highest resolution available
- Minimum Resolution: 1080 x 1080px
- Video Aspect Ratios: 1.91:1 to 9:16
- Maximum File Size: 4GB
- Minimum Video Width: 500px
- Video Length:
- Video Duration: 1 second to 2 minutes
- Video ads that are 15 seconds or less will play for the full duration of the video or until the user swipes out.
- Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Keep Watching” to see the remainder of the video.
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Carousel Ads
These ads feature at least 3 full-screen, vertical images that appear sequentially between organic Facebook Stories. Video is currently not supported for Carousel Ad Stories.
- Recommended Resolution: Highest available
- Minimum Resolution: 1080 x 1080px
- Aspect Ratio: 1.91:1 to 1:1 are supported, but may be masked to 1:1
- Maximum Image File Size: 30MB
- Cards:
- Facebook Stories will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Expand Story” to see the remaining carousel cards.
- By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.
- Minimum Number of Cards: 3 (Up to 10 are allowed, but only 3 will be displayed.)
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