Facebook Ad Dimensions 2022

Are you tired of searching for the latest ad dimensions for Facebook?

Here is a list of updated Facebook Ad dimensions for 2022.

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Setting up your page

Profile Photo

This photo displays within a circular frame at the top of your Page and represents your Page across Facebook when you comment or post.

  • File Format: .JPG or .PNG
  • Minimum Resolution: 180 x 180px
  • Displays At: 170 x 170px on desktop
  • Displays At: 128 x 128px on smartphones
  • Displays At: 36 x 36px on most feature phones
  • Photo Thumbnail: Will appear throughout Facebook at 32 x 32px

Cover Photo or Video

This photo or video only displays at the top of your Page, above your profile photo.

  • File Format: .JPG or .PNG
  • Minimum Resolution: 400 x 150px
  • Displays At: 820 x 312px on desktop
  • Displays At: 640 x 360px on smartphones
  • Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 KB

Feed

Link Ads

These ads feature a single photo asset and link to a website URL.

  • File Format: .JPG or .PNG
  • Recommended Ratio: 1.91:1 to 1:1
  • Headline: 40 characters
  • Description: 30 characters

Video Ads

These ads feature a single video asset. The following specs also apply to organic video posts.

  • Recommended File Formats: .MP4, .MOV, or .GIF
  • Recommended Resolution: Highest available
  • Minimum Resolution: 1080 x 1080px
  • Video: 16:9 to 9:16, but might be masked to 4:5
  • Video Aspect Ratios:
  • Landscape, Full Screen: 16:9
  • Portrait, Full Screen: 9:16 (Mobile renders the aspect ratio to 2:3.)
  • Square: 1:1
  • Vertical: 4:5
  • Full Portrait, Vertical: 9:16
  • Maximum Video File Size: 4GB
  • Minimum Video Length: 1 second
  • Maximum Video Length: 240 minutes
  • Text: (The following specifications do not apply to organic posts.)
  • Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)
  • Headline: 40 characters
  • Description: 30 characters
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Carousel Ads

These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.

  • Recommended Aspect Ratio: 1:1
  • Number of Frames: 2-10 
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Website URL: Required
  • Carousel Images:
  • File Format: .JPG or .PNG
  • Minimum Resolution: 1080 x 1080px
  • Maximum File Size: 30MB
  • Carousel Videos:
  • Recommended File Format: .MP4, .MOV, or .GIF
  • Other File Formats: Read about them here.
  • Maximum File Size: 4GB
  • Video Length: 1 second to 240 minutes

Collection Ads

These ads are mobile-only and feature a primary image or video with four smaller accompanying images below in a grid-like layout.

  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 1:1
  • Primary Text: 125 characters
  • Headline: 40 characters
  • Website URL: Required
  • Collection Images:
  • File Format: .JPG or .PNG
  • Maximum File Size: 30MB
  • Collection Videos:
  • File Format: .MP4, .MOV, or .GIF
  • Maximum File Size: 4MB

Slideshow Ads

These ads allow you to create a video natively on Facebook by combining your image and video assets with text and sound.

  • Aspect Ratio: 16:9, 1:1, or 4:5
  • Music File Format: .WAV, .MP3, .M4A, .FLAC, or .OGG
  • Slideshow Images:
  • Minimum Resolution: 1280 x 720px
  • Number of Images: 3-10 
  • Maximum Slide Length: 15 seconds
  • Slideshow Videos:
  • File Format: .MP4 or .MOV
  • Recommended Resolution: Highest resolution available that meets file size and ratio limits.

Lead Generation Ads

These ads combine an image or video with an Instant Form that pre-populates users’ information, allowing you to gain more targeted leads.

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters
  • Lead Generation Images:
  • File Format: .JPG or .PNG
  • Recommended Resolution: 1080 x 1080px
  • Aspect Ratio: 1:1
  • Lead Generation Videos:
  • File Format: .MP4 or .MOV, H.264 encoded
  • Aspect Ratio: 4:5
  • Recommended Video Length: Up to 15 seconds
  • Maximum Video Length: 240 minutes

Event Response Ads

These ads can connect directly with an existing Facebook event on your Page and allow users to mark themselves as “Interested” in an event.

  • Resolution: 1920 x 1080px
  • Image or Video Aspect Ratio: 9:16 to 16:9

Stories

Image Ads

These ads feature a full-screen, vertical image that appears between organic Facebook Stories. The following specs also apply to organic image Stories.

  • File Format: .JPG or .PNG
  • Recommended Resolution: Highest resolution available
  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 9:16 to 1.91:1
  • Aspect Ratio Tolerance: 0.01
  • Maximum File Size: 30MB
  • Minimum Width: 500px
  • Length: Visible for 5 seconds or until user swipes out of the story.
  • Primary Text Recommendation: 125 characters
  • Headline: 40 characters

Video Ads

These ads feature a full-screen, vertical video that appears between organic Facebook Stories. The following specs also apply to organic video Stories.

  • File Format: .MP4, .MOV, .GIF, or H.264 encoded
  • Recommended Resolution: Highest resolution available
  • Minimum Resolution: 1080 x 1080px
  • Video Aspect Ratios: 1.91:1 to 9:16
  • Maximum File Size: 4GB
  • Minimum Video Width: 500px
  • Video Length:
  • Video Duration: 1 second to 2 minutes
  • Video ads that are 15 seconds or less will play for the full duration of the video or until the user swipes out.
  • Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Keep Watching” to see the remainder of the video.
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Carousel Ads

These ads feature at least 3 full-screen, vertical images that appear sequentially between organic Facebook Stories. Video is currently not supported for Carousel Ad Stories.

  • Recommended Resolution: Highest available
  • Minimum Resolution: 1080 x 1080px
  • Aspect Ratio: 1.91:1 to 1:1 are supported, but may be masked to 1:1
  • Maximum Image File Size: 30MB
  • Cards:
  • Facebook Stories will display either 1, 2, or 3 cards automatically before giving viewers the option to tap “Expand Story” to see the remaining carousel cards.
  • By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.
  • Minimum Number of Cards: 3 (Up to 10 are allowed, but only 3 will be displayed.)

Thank you.

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