E.QU.I.P Framework - এফেক্টিভ সোশ্যাল মিডিয়া কন্টেন্ট তৈরি

• Formula: Engagement Ratio = (Engagement Metrics / Total Reach) × 100
• Example: A post with 500 likes, shares, and comments reached 5,000 people, resulting in an engagement ratio of 10%.
• Where to Use: Measures the engagement percentage relative to the content’s total reach.

Content Influence Score Formula:

• Formula: Influence Score = (Social Shares + Backlinks) × 100
• Example: An article acquired 200 social shares and 50 backlinks, resulting in an influence score of 25,000.
• Where to Use: Measures the overall influence of content based on social shares and backlinks.

Content Evergreenness Index Formula:

• Formula: Evergreenness Index = (Recent Views – Initial Views) / Initial Views
• Example: An evergreen article had 500 initial views and gained 250 new views, resulting in an evergreenness index of 0.5.
• Where to Use: Measures the sustainability and long-term relevance of content.

Content Stickiness Ratio Formula:

• Formula: Stickiness Ratio = (Average Time on Page / Total Visits) × 100
• Example: A blog post with an average time on page of 4 minutes received 1,000 visits, resulting in a stickiness ratio of 40%.
• Where to Use: Measures the ability of content to retain visitor attention.

Content Resonance Index Formula:

• Formula: Resonance Index = (Positive Interactions / Total Interactions) × 100
• Example: An infographic received 150 positive interactions out of 200, resulting in a resonance index of 75%.
• Where to Use: Measures the proportion of positive interactions relative to total engagement.

Content Effectiveness Score Formula:

• Formula: Effectiveness Score = (Conversions / Total Content Views) × 100
• Example: A landing page gained 50 conversions from 1,000 views, resulting in an effectiveness score of 5%.
• Where to Use: Evaluates how effective content is in driving desired actions.

Content Saturation Rate Formula:

• Formula: Saturation Rate = (Number of Similar Topics / Total Content) × 100
• Example: Out of 50 blog posts, 10 covered similar topics, resulting in a saturation rate of 20%.
• Where to Use: Measures the extent of redundancy or repetition in content themes.

Content Diversification Index Formula:

• Formula: Diversification Index = (Unique Content Types / Total Content) × 100
• Example: Among 100 pieces of content, 30 were diverse content types, resulting in a diversification index of 30%.
• Where to Use: Measures the variety of content formats within a content strategy.

Content Interaction Rate Formula:

• Formula: Interaction Rate = (Interactive Elements Clicked / Total Content Views) × 100
• Example: A video with interactive elements received 50 clicks out of 500 views, resulting in an interaction rate of 10%.
• Where to Use: Measures the rate of user interaction with interactive content elements.

Content Relevance Quotient Formula:

• Formula: Relevance Quotient = (Relevant Sections / Total Content Sections) × 100
• Example: A whitepaper with 8 relevant sections out of 10 has a relevance quotient of 80%.
• Where to Use: Evaluates the relevancy ratio of content sections to the overall piece.

Content Repurposing Efficiency Formula:

• Formula: Repurposing Efficiency = (Number of Repurposed Assets / Total Original Assets) × 100
• Example: Out of 20 original blog posts, 10 were repurposed into other content formats, resulting in a repurposing efficiency of 50%.
• Where to Use: Measures the effectiveness of content repurposing efforts.

Content Personalization Ratio Formula:

• Formula: Personalization Ratio = (Personalized Content / Total Content) × 100
• Example: Among 50 email campaigns, 20 were personalized, resulting in a personalization ratio of 40%.
• Where to Use: Measures the proportion of personalized content in a content set.

Content Seasonality Index Formula:

• Formula: Seasonality Index = (Seasonal Content / Total Content) × 100
• Example: Among 100 articles, 30 were related to seasonal topics, resulting in a seasonality index of 30%.
• Where to Use: Measures the ratio of content tied to seasonal themes.

Content User Journey Completeness Formula:

• Formula: Journey Completeness = (Completed Journeys / Total Journeys) × 100
• Example: Out of 50 user journeys mapped, 40 were completed, resulting in a completeness rate of 80%.
• Where to Use: Measures the percentage of completed user journeys in content strategies.

Content Adaptability Ratio Formula:

• Formula: Adaptability Ratio = (Adapted Content / Total Content) × 100
• Example: Among 100 articles, 25 were adapted for different platforms, resulting in an adaptability ratio of 25%.
• Where to Use: Measures the portion of content adapted for various platforms or audiences.

Content Longevity Quotient Formula:

• Formula: Longevity Quotient = (Recent Engagement – Initial Engagement) / Initial Engagement
• Example: A post gained 200 recent engagements compared to 100 initial engagements, resulting in a longevity quotient of 1.
• Where to Use: Measures the sustainability and enduring engagement of content over time.

Content Localization Efficiency Formula:

• Formula: Localization Efficiency = (Localized Content / Total Content) × 100
• Example: Among 50 pieces of content, 15 were localized for different regions, resulting in a localization efficiency of 30%.
• Where to Use: Measures the effectiveness of content localization efforts.

Content Originality Score Formula:

• Formula: Originality Score = (Unique Content Creations / Total Content) × 100
• Example: Out of 100 articles, 75 were original creations, resulting in an originality score of 75%.
• Where to Use: Measures the percentage of original content within a content portfolio.

Content Amplification Factor Formula:

• Formula: Amplification Factor = (Shared Content / Total Content) × 100
• Example: Among 50 published pieces, 10 were widely shared, resulting in an amplification factor of 20%.
• Where to Use: Measures the proportion of content that gained substantial amplification through shares.

Content Emotional Engagement Index Formula:

• Formula: Emotional Engagement Index = (Emotion-Triggering Content / Total Content) × 100
• Example: Out of 30 blog posts, 12 were emotionally engaging, resulting in an emotional engagement index of 40%.
• Where to Use: Measures the percentage of emotionally resonant content within a content strategy.